Live Fragrance
Trend Intelligence
Monitor, organize, and interpret scent conversations
Book a demoAccess a continuously evolving view of the digital scent landscape.
- 3B
- Estimated audience
- 113M
- Estimated reach
- 70M
- Social interactions
ScentRadar® helps identify what’s emerging, accelerating, and changing in fragrance.
ScentRadar® Amplifies Focuses Elevates Creativity
By channel
The scent conversation doesn’t happen in one place. Every post is a digital signal in a much larger conversation.
By category
Not all scent conversations happen in the same market. ScentRadar tailors the search for your brand.
By context
Every signal is viewed through usage occasion, olfactive profiles, fragrance notes, and emotional response.
For scent
ScentRadar helps identify what’s emerging, accelerating, and changing. Not after the fact. While it is happening.
From live signals to actionable intelligence.
Defines the U.S. Wipes category boundaries, the brands included, and the Nov 2025–May 2026 window covered by the analysis.
412K monthly organic searches paired with Google Shopping and Amazon sales data, cross-referenced for category demand.
Vanilla, musk, and citrus rank as the most-requested notes across consumer reviews, search queries, and social mentions.
Recommends prioritizing a vanilla-forward reformulation to capture rising demand ahead of competitor response.
In The News
June 2026
The Radar Room is Live at World Perfumery Congress
WPC 2026 'Scents Without Borders' is a celebration of global connection, tradition, and innovation through fragrance. ScentRadar bridges those exact boundaries.
October 2025
ScentRadar Debuts at Beautyworld Middle East 2025
“ScentRadar™ empowers brands with the clarity to act. It reveals real opportunities in the market and helps transform data into perfumes that honor the past, speak to today, and anticipate tomorrow.”
